Transform Your Business: Free Marketing Workshops for Kentucky's Entrepreneurs

Empowering Small Businesses Through Digital Marketing Education

The New Kentucky Home initiative is taking significant strides to support small business owners across the state through a series of free online marketing workshops. In collaboration with Main Street America, the Kentucky Main Street program aims to equip local entrepreneurs with essential digital marketing skills, enabling them to thrive in an increasingly competitive environment.

Workshop Overview: What to Expect

Scheduled from April to June 2025, these interactive workshops focus on various fundamental aspects of digital marketing. The first workshop, titled Boost Your Business with AI: The Power of Optimized Descriptions & Keywords, teaches participants how to effectively utilize AI tools to enhance their online product listings. This workshop occurs on April 29, 2025, from 9-10:30 a.m. EDT.

Following this, on May 20, 2025, business owners can learn the Canva Made Simple: Design Basics for Small Businesses, which introduces simple design principles tailored for non-designers. Finally, on June 17, the Social Media Made Simple: Planning Content & Going Live session will guide participants through creating relevant social media strategies that drive customer engagement.

Funding and Community Impact

This initiative is made possible through funding from the USDA Rural Business Development Grant program, signaling a commitment to fostering economic growth within Kentucky's small businesses. Kitty Dougoud, the Kentucky Main Street program administrator, noted, "This support strengthens our mission to revitalize downtowns and commercial districts while deepening engagement with the small business community."

Why It Matters Now

In the wake of ongoing economic challenges and shifts in consumer behavior, understanding digital marketing is no longer optional but essential for survival. These workshops encapsulate a critical response to the changing marketplace, helping local business owners harness modern tools to better connect with customers, expand their reach, and ensure sustainability. Participants unable to attend live will still have access to recorded sessions, underscoring the initiative’s inclusive approach.

Join the Effort to Revitalize Kentucky’s Economy

With the combination of expert-led sessions and a clear focus on practical outcomes, the Kentucky Main Street initiative is a beacon of hope for many struggling small businesses. This is an opportunity not only for education but for community connection, promising a revitalization of Kentucky’s economic landscape.